I love ‘Back To The Future.’
I do.
We had it recorded off the telly onto a VHS (complete with
80’s adverts) and I just watched it all the time.
All the time.
I don’t think I was really even that clear on the storyline
(I certainly didn’t fully comprehend what happened in the second one till I was
at least fifteen) and the whole dodgy incest bit went way over my head, but I
loved it.
Wholeheartedly.
I was madly besotted with Michael J. Fox and proved my
adoration by joining his fanclub via an advert in my ‘Judy’ magazine. The final
prom scene was wound and rewound whilst I hurled myself around the living room
to ‘Jonny B Good’, longing for the day I could eventually wear a prom dress.
A day which never came.
Because I left my British school in the nineties and we had
a ‘Leaver’s Disco’ which was a rather solemn event where you wore ripped jeans
and a cropped top and defaced each other’s school shirts with a glittery marker
whilst furtively sipping out of spiked bottles of Panda Cola.
So when I saw that Secret Cinema were putting on a ‘Back To
The Future’ event, I squealed with excitement and immediately alerted a friend. On the day the tickets were released I had to work on a matinee so he was instructed to sit
online with his credit card and refresh the site until he obtained tickets for
one of our desired dates.
And he did.
‘I GOT TICKETS! I GOT TICKETS!’ I screeched at everyone
onstage after the performance, and immediately went to trawl the net for
possible outfits. As luck would have it I was working on a 1950’s play and instantly
questioned if I could keep the vintage red leather handbag which was used by
the female lead. This request was granted to me and then more shopping ensued
until I found a blue and white flowered fifties dress with swirly, waist-accentuating
petticoats and dainty little pointed prom shoes to match. I had a large orchid
accessory for my hair and thick, stage quality eye lashes. I put the whole
outfit together one night and hurled myself around my bedroom like the nine
year old bespectacled version of myself.
I couldn’t bloody wait.
We had tickets booked for a Friday night, the second night
of the whole (extended run), and had followed the website instructions. I had
my stopwatch and my family photograph ready and had registered to discover my
new identity. The many e mails told me that I was to find an accessory or prop
which represented my imaginary line of work and bring it with me along with a
cushion. The job I was given was ‘estate agent’ and after scouting round the
shops I couldn’t find anything estate agent appropriate, so decided I would
just turn up with a Shitty Attitude and General Demeanour of Dubious Intent.
That’ll do.
The day before our allocated date, at around 3.30pm, I saw
the tweet which stated that the evening’s performance was cancelled. Gosh, I
thought. That’s a bit shit. I am pretty lucky as I live about twenty minutes
from the site and am currently between jobs so had not needed to take time off
work. But it did cross my mind that other people would need to travel a fair
distance and a lot of expensive arrangements would need to be made.
A look on the Facebook page and twitter comments showed
that, indeed, there was a large amount of angry and upset people who had come a
long way for the event. Some people had, as instructed, left mobile phones at
home so had actually turned up to the site, only to be told that the event was
not happening and that they had to go home.
People were so angry. Very angry. And I could totally
understand why. However, I was pretty surprised at the sheer level of venom
which was occurring online and couldn’t help but question the height of people’s
fury. My love for that film and my excitement for the event in question is as
pure and fierce as the next superfan, but why such outrage? What had whipped
everyone up so much?
Well, the answer is pretty obvious.
Secret Cinema, of course.
The constant emails from them have contained many hints and
instructions which built up an overwhelming level of anticipation and intrigue.
So, as adults, we all got very swept up in the magic and the undiluted joy of
the event. It was starting to feel a bit like a childhood December in the run
up to the 25th.
Except screw Santa Claus, we were going backwards in fucking
time.
For those first night ticketholders I can only compare receiving
that sad little tweet to having several hours of toe clenching, bum-grabbing,
uninhibited foreplay, before the object of your affection rolls onto his side
and mumbles something about ‘work in the morning’. Secret Cinema teased and tantalised
and got everyone to a point of screw-eyed orgasm before, quite literally,
pulling out.
So naturally, emotions were running high.
As I work in the entertainments industry I tried to work out
what would cause a company to cancel an event of that magnitude so last minute.
I have cancelled several shows and the
reason is usually illness, technical difficulty or a health and safety issue.
Illness seemed unlikely as, from the casting websites, they
appear to have a little army of Marty McFly’s and a school of Doc Brown’s. I thought
that a tech issue was also doubtful for
that late in the day and could only conclude that it was health and safety.
I contacted various sources who worked on-set and , very
loyally, nobody wanted to volunteer info on the exact details of why it wasn’t happening.
So I shrugged it off and assumed that the issues would be resolved and eagerly
awaited the 11am announcement the next day.
Which never came.
At about 11.24 we got told that they were working to resolve
the issues onsite and that they would soon send a statement.
I took that as a positive note. They weren’t cancelling so
the organisers must feel that there is an issue they can resolve. I pulled my
dress from the wardrobe and ignored the naysayers, of which there were many.
The Facebook and Twitter comments were getting more and more vitriolic and the
bad feeling which had built up in homes around the country was crashing onto
the internet like a vintage tsunami teaming with prom dresses, red lips and
home made hover boards.
It was a mess.
Many years ago I worked on ‘We Will Rock You’ as an usher
when it very first opened. The first couple of previews were cancelled and a
lot of people were disappointed. Myself and the other ushers dished out the
news to disappointed punters whilst the box office staff worked tirelessly to
contact ticket holders. People were sad and a bit angry but generally quite
understanding as me and my colleagues went on the front line and protected Brian
May and Ben Elton as they worked tirelessly to get the show to the best it
could be. We were a face for people to talk to and get immediate answers about
re booking and refunds and as a result, people left with their shoulders
lightly lower but with their heads comforted with knowledge of some sort.
And again, this is the issue with Secret Cinema.
It’s too bloody secret.
Nobody is having human contact with anyone as they don’t
have a box office or a ticket base. From the photos I saw the people who
greeted ticket holders in Hackney were folk in high-vis who did not have the
means to do instant refunds or ticket transfers, so everyone has to gather
themselves into a ramshackle online queue and await to be dealt with by, what I
am guessing, is a fairly small staff.
Without that human face of sympathy, people are allowed to
just get worked up into a heightened state of frustration which can never be
appeased if no one from the company can say ‘There, there. We will make it
better.’
By the time it got to about 2pm and the time I should have
been getting ready, I started to feel less confident about the event. Again, I
am pretty lucky as I could leave quite late and still arrive for the event, but
there were a lot of people who had left their homes in the North, and still
unsure if the event would be happening. Before I started to curl my hair I
tried to imagine what possible conversations would be happening to allow the decision
to still not have been made at this stage.
And here is where I get a tiny bit defensive of Secret
Cinema.
In my experience, the director or producer of a show is
never the person responsible for a cancellation and always the person who will
argue for it to continue. I have no doubt whatsoever that the big wigs of
Secret Cinema will have not been taking these decisions lightly and insisting
that events proceed.
I am also guessing that they have no frame of reference for
putting on such a huge show. Nobody is in a positon to say ‘Yeah but remember
the last time we recreated an entirely immersive, 1950’s village in the middle
of Stratford? Remember what we did then?’
Eventually I got bored of sitting in my dressing gown
feeling like a wallflower whose prom date had cancelled, and started to badger
my sources more urgently and they told me what we now know. That the council had simply said no and that
it did not meet technical requirements.
As someone who has battled local authorities in order to have an actor
smoke a fag in a room of eighty people I’m really not surprised.
And actually I felt a tad relieved as I had started to
question if I really wanted to go. I had begun the day looking forward to a rather
wonderful festival for people who shared a love for a film but now it felt
slightly tainted. I was concerned that I would be a wary pleasure seeker boarding
a fairground ride the day after it derailed.
Fabian has issued a statement saying how sorry he was and I believe
him. Someone does not work that hard and put on productions so ambitious
without caring. Finance aside, Secret Cinema will have taken a massive hit as
far as reputation goes and, should they stage an event again, I will not be
booking for tickets early in the run. Some people are unlikely to ever book
with them again. I can only imagine that if the council are putting a halt to
it they are doing it for good reason. I would rather claim a refund or get a
ticket for another night rather than go up in flames or something. And let’s
face it, with that amount of hairspray and nylon we would all go up before you
could say ‘Great Scot.’
Fabian has also stated that he hopes to learn from this and
that’s fair enough. Secret Cinema has great ideas but is obviously just not
ready to execute them quite yet. I am genuinely sympathetic with the cancellation
issue as shit just happens which is beyond your control and no elements of
expertise or planning can resolve it. I just think that decisions needed to be
made earlier and people contacted quicker. We now have Facebook and Twitter to
send out instant messages so maybe utilise that more to your advantage if you don’t
have a bank of manned phones.
Also, the fancy website with its ‘voice messages’ and other
bells and whistles is all very well and good but personally, I don’t need it.
For an event like that I would prefer it if people put their energies into the
event itself, like a cinema screen or something, not just the build up.
I have already bought the ticket so you can stop marketing
it to me now.My pal and I will go the pub and discuss our plans. Maybe we reschedule or maybe not. Either way my family haven’t just been shot out of the sky by a missile and I am not the victim of FGM.
They did this last year, don't forget. Fabien isn't learning from his mistakes.
ReplyDeleteThat's really interesting to hear that it is the council who have said no, for whatever technical reasons there are. However I think this raises another issue, as a general observation do council representatives actually do their site/show visit too late?? I've done shows where it's been the 2nd dress and that's when they have rocked up and it's quite late in the day to change things as normally you're straight into opening night/previews the following day.
ReplyDeleteDoes this mean that clearer lines of communication are required? Should productions have a better schedule where the council rep is invited to the final run through so they can voice any concerns, then back to see a dress to a) check their concerns have been met b) ensure there are no more issues.
Or is it simply a case of better communication from all involved?!
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